Eddie’s Attic Menu Shoot | Atlanta Food Photographer | The Camera Coach

Last week I had the pleasure of shooting the new menu items for Eddie’s Attic, which if you don’t know about it is a completely rad music venue here in Decatur (Atlanta).  The food at Eddie’s is described as gourmet bar food, which I think is funny and charmingly self-effacing.

The chef there, Francina Sanders, is wicked talented and could make a mud sandwich taste great.  I’ve eaten a lot of the things on the Attic menu, and I’ve also been lucky enough to be invited over to Francina’s house for a meal, which I won’t go into because I’d go on and on about how ridiculously amazing it was and we’d all just end up super hungry.  Here are a few shots from the Eddie’s Attic food shoot.

(Skip ahead if you don’t want to nerd out on photography.)

PHOTOGRAPHER NERDOUT SECTION: The biggest deal in a food shoot is the lighting.  I know I know, it’s photography–the lighting is always important.  But in a food shoot, having an interesting magenta light shining on your subject and making them look weird and interesting is actually really bad.  You want the light to be as unintrusive as possible so the colors of the food look natural and appetizing.

When I got to Eddie’s it was about 10am and it was raining outside.  I had brought external lighting so that I could control the color and intensity of the light as much as possible, but when I got into the room we would be shooting in I saw that there was a huge wall of windows on one side of the room.  Also, since it was raining outside I basically had a huge soft diffused light coming in from the windows.  So I set up a small black table about 6-8ft away from the windows, took a manual white balance reading and did a couple of test shots.  Everything really came out nice.

Photogs, two points to make here:  1.  Don’t believe that you have to have the super expensive, fancy schmancy light setup to get great pictures.  2.  Don’t be afraid of cloudy days!  Clouds are your friends, inside and outside.  Sure, on a cloudy day you’re not going to get that great magic hour gold highlight on anyone’s hair, but the light will be even, colors will look great, and you’ll still be able to shoot at nice fast shutter speeds.

Be creative…that’s why we all do this.  Don’t get tied to the way everyone else does it.  On this note, next up on the blog will be a recap of my completely homemade, hardware store studio lighting set up.  And it only costs $50!!
Until then, here’s the food.

_______

Want to get in touch with me?  Email me:  JoshLamkinPhotography@gmail.com
Related Posts with Thumbnails
Monty Chandler - February 11, 2010 - 12:27 pm

Hey Josh – Nice photos. The lighting is good – interesting shadows – and you got the white balance right. How do you feel about the f-stop you used? Aperture seems to be wide open. Is that the look you were going for?

Keep snappin'

Monty

Josh Lamkin - February 11, 2010 - 12:57 pm

Hey Monty-thanks much!

My vision was for the shallow depth of focus. To me, it really draws me in. I've seen lots of food shots in magazines where it's even shallower and I didn't wanna do that because it can be distracting. How shallow the focus is a matter of taste, I suppose, if you'll excuse the pun.

Thanks for the thoughtful comments/criticism.

Stephanie - February 11, 2010 - 9:21 pm

This makes me hungry! Nice job… Your knowledge of right and wrong lighting makes me jealous.
You need to submit for some food mags!

Monty Chandler - February 12, 2010 - 7:56 am

Whoa dude – wasn't meant as a critique at all. I think the shallow depth gives the shots texture and adds character. Glad that's the look you were going for!

Josh Lamkin - February 12, 2010 - 8:40 am

Yo Monty, I didn't take it as a bad comment at all. I'm really happy to have thoughtful comments from a photographer whose work I respect as much as yours. Thanks again, man!

Your email is never published or shared. Required fields are marked *

*

*

There was an error submitting your comment. Please try again.

UA-16023385-1
F a c e b o o k